How To Uplevel Your Next Event With Corporate Sponsors
Imagine throwing your dream event. The valet service, unlimited food and beverages, goody bags, bringing in high end speakers such as Michelle Obama or Lauren Conrad, great press, etc. Events like this are happening daily, it can be your next event with key element corporate sponsorships!
Often times coordinating and fundraising events take a fair amount of money to produce. You may end up spending more than the money raised during the event. The most effective way to prevent this from happening is to work with sponsors. When you attract sponsors the main objective is to find a cause you both believe in. While you want to ensure your event produces financial gain it’s also important to find the right companies that align with your brand. By brand, meaning your messaging and your target audience. The agreement has to be mutually beneficial. When both parties are on board and follow through with the deliverables, the contract and documents become a win win to both!
The key to working with corporate sponsors is to find out what matters to them and make them a winning offer! All sponsors are looking for benefits like a new business, more customers, brand loyalty/visibility. When you approach prospective sponsors, ask them what their goals and priorities are. It’s your place to show them why it’s a big benefit to them to be in front of your audience.
Once your sponsors have agreed to support you, ALWAYS follow up with a contract – and create a plan to make you both successful. Involve the sponsor in promotion so they feel like an integral part of your event. The deeper the thought you put into the partnership, the deeper the partnership will be.
Flourish Media attended the Military Impact Awards last night. We worked alongside other sponsors to highlight this night for all the individuals and organizations that support or continuously contribute to the South Florida military community.
Sponsors look for opportunity to partner with companies like Behind The Leaf to reach niche communities willing to buy their products or services .
Flourish Media Co: Where Women Do Business
FMC is a gathering place for small-business owners to engage with partners to help their businesses scale. Sponsors like Mail Chimp, Quickbooks, and Red Bull support small businesses. They are known to see the value in connecting with niche communities at these events. Many brands who lean into this marketing strategy continue to grow deep relationships with their customers. Smart business owners will seek out opportunities to sponsor events like the Military Impact Awards and Flourish Media Conference in-order to build their strategic network.
If you or someone you know is looking for opportunities to sponsor reach out to linkup@flourishmediaconference.com
