Building a Sustainable Business: Tips for Ecopreneurs
Do you consider yourself an ecopreneur? An ecopreneur is an entrepreneur who operates an environmentally friendly business. Building a sustainable brand is a great way to do your part for the planet and satisfy the environmentally conscious consumers of today. There are many different ways to become an ecopreneur, from selling eco-friendly products to donating a percentage of your revenue to charities that align with your environmental values.
Check out the following resources, courtesy of Behind The Leaf, for tips on getting started and building a green company that you can be proud of!
Learn How to Make a Difference
Balancing profits and sustainability isn’t easy. As you embark on your journey towards ecopreneurship, the right educational resources will set you up for success.
Learn how to build a thriving business by earning your business degree from an online school.
Empower yourself by accessing helpful resources and connecting with mentors through Behind the Leaf.
Find out what steps you can take to keep all areas of your business eco-friendly, from manufacturing to marketing.
Get Your Team On Board
Your employees will also play a role in the sustainability of your business, so encourage good practices like ride-sharing and recycling.
Encourage your employees to carpool to work to reduce their emissions.
If possible, give your employees the option to work from home!
Encourage your employees to reduce waste by bringing coffee and cold beverages in reusable travel mugs and water bottles.
Market Your Sustainability Efforts
The majority of consumers—especially millennials—are more likely to buy from brands that use sustainable practices, so make sure you market your efforts!
Highlight the positive environmental impact buyers can make by switching to your product.
Don’t be afraid to address current environmental issues in your marketing campaigns.
Focus on the added value of buying sustainable products and why it’s worth the higher price point.
When marketing to other business owners, focus on features that will make their day-to-day lives easier and more affordable.
If you love nature, launching a sustainable business could be a great way to pursue your passion and take control of your earning power. Ecopreneurs like you play an incredibly important role in protecting our planet.
Behind The Leaf is dedicated to helping minority women business owners thrive! Schedule an appointment today!
