How To Breakup With Your Client Before The Holidays
“It’s not you, it’s me.” This is no longer working out.” “I believe it’s time to part ways.”
We’ve all been there right? Whether in a relationship, friendship, or partnership. Even for businesses sometimes the best thing to do isn’t always what we want to do, or even the easiest thing to do.
As a brand/company evolves we truly discover who our ideal client is and sometimes it’s not who we embarked on the journey with. Especially as we approach a new year, it’s vital to reflect on all aspects of your business. You must learn to make choices that will benefit you and that’ll aid growth in the new year.
For instance, I ran a blog coaching business for a year or two. When I first started targeting my clients I made sure to keep my sessions extremely affordable. I had not yet understood the value, time, & knowledge it required to run a successful business. As months went on, I felt burnt out. I wasn’t enthusiastic about current clients or new ones. After doing research about developing my business I realized the amount of effort that was taken place and I had no choice but to cut clients and increase my rates. This inevitably happens to all business owners after you recognize the value of your work. You’re not doing anything wrong by weeding out what no longer serves your business. THIS IS OK. It’s not selfish to part ways with someone who no longer aligns with your vision. As long as you’re open and communicate it to them appropriately is actually what matters. You must ALWAYS address the reasons why it’s no longer working out. Its good to have full clarity at the end of a road together, for both parties.
Sometimes the truth hurts, letting go can be challenging too, but you can’t be afraid of change. Releasing old energy that no longer works for you and upgrading your vibe is always the path to flourish in the business world.
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