Which Social Media Platform Do I Need For My Business?
Finding the right social media platform that fits your audience and needs can be a journey, especially with so many different formats and features offered at each one. Being informed on how each platform works before investing in marketing for your page is important in getting the results you deserve!
Knowing demographics of each platform and finding which one best matches your target market is key in having a successful and interactive platform. Focusing your energy on putting your business on every platform available rather than building a strong community within platforms that fit your market can lead to loss on ROAS.
Every platform has different styles of content they have to offer. In order to be successful in finding your online tribe you’ll have to figure out which platform you could provide the most captivating and relevant content for in accordance to your business. For example, someone who sells vinyl may be interested in using Youtube to offer their customers DIY videos on projects they could use their vinyl for.
What sort of service you provide should reflect which platform you’re on. You want to be able to get the most out of the platform you decide on. Someone who has an online boutique for young women may be interested in using Instagram as their platform because Instagram offers a shopping feature that allows the convenience of price tagging their items and direct shopping.
Lastly, you should be aware of what your goals are for your business page besides revenue gain. Are you trying to grow your professional clientele? Increase your reach? Expand brand recognition? Each platform offers different opportunities so make sure to define your goals before jumping into a platform.
According to WebFX, the top 6 most popular platforms for businesses are Facebook, Twitter, Instagram, Pinterest, LinkedIn and Youtube. Which platform fits your audience the best?
