How to Start Selling on Social Media

The Digital Marketing Age we are currently living in can be difficult to keep up with when there’s constant changes, upgrades and new platforms to use. However, you’ve already made the first step, in realizing your company NEEDS to have an active social media presence in order to sell your products. According to Constant Contact, brands that engage with their clients via social media see an increase of 20-40% in revenue!

The only question that remains is: Where to begin?

Here are a few tips and tricks to get you started on the road to e-commerce success!

Finding the Right Platform:

Your target market will help you decide the right platform when trying to build your online community. Depending on the age, sex, gender of your audience and product/service you’re selling it will have to correlate with where you decide to advertise your brand. Whether it be Facebook, Pinterest, Instagram, or Twitter the platform where you believe you can communicate and interact the most with your target market will be useful in helping you decide which platform to start off with.

Creating Consistent and Interactive Content:

Giving your audience valuable information, DIY, or good content in general will give them incentive to share, comment, and like what you post. Always offer something for your audience so they feel appreciated and will in return continue their brand loyalty with your product or service. Even something as simple as free shipping could help increase sales by 10% according to Stitch Labs.

Keep in mind that video ads do best among other choices. A Hubspot article revealed that 54% of people wanted to see more video content from their favorite brands, and it may just be worth putting out more videos! The same people are 84% more likely to purchase after watching the video.

Remember to like and reply back to those followers who already interact with your platforms.

Track your Audience

If you’re going beyond organic advertising and turned to Facebook Ads Manager make sure you have a pixel installed to track conversions, so you have a clear idea of what your audience looks like. Having a pixel installed will also help you with optimizations and retargeting in the future.

Split testing can also come in handy when targeting different audiences and putting them against each other to see which one does best.

For more information on how you can make sure you’re doing everything to get the most ROA’s checkout our FREE Facebook Ads Checklist.