KYLIE JENNER THE ULTIMATE #GIRLBOSS?
Love them or hate them but the Kardashians have invaded our world and King Kylie, the youngest of the KarJenner klan, has reigned supreme. Sitting on top of her #lipkit throne, Kylie has amassed an impressive social media kult following of over 112M and an even more impressive bank account boasting at 900M. YES that’s 900 MILLION DOLLARS, not to be confused with 900 Million Doll Hairs.
Last month, Jenner graced the cover of Forbes Magazine with a headline that made people think twice: At 21, she’s set to be the youngest - ever self-made billionaire. Self - made, two simple words that have been on the tips of everyone's tongues since the article came out has had people in a frenzy. Many believe Jenner is deserving of this title, while others believe she’s had everything handed to her on a silver spoon. It’s been 10 years since we first saw Jenner on the E! hit reality show, Keeping Up With The Kardashians at the tender, but awkward age of 10. Since then she’s had modeling deals and clothing lines that have all helped her climb to where she is now. Yes, she 100% has a team of skilled professionals that helped make her Kylie Cosmetics dream come true but using her social media following to directly target consumers has been the best marketing tool she has to date.
Jenners business model seems simple: daily posts on Instagram, makeup swatches on Snapchat and gifting makeup swag to all of her celebrity friends has proven to be the key ingredient to her success, but #Momagaer Kris Jenner said in a recent interview about daughter Kylie: "She made her own money for over a decade, she put it in the bank, she saved every nickel. And then, when she decided on what she wanted to do, she spent her money on a venture that could have gone south or north, and it did really well."
Keep doing you girl, you’re doing amazing sweetie!
Other #GIRLBOSS notables using social media to build their empires are: Rhianna, Cardi B, and Kristin Cavallari.
Oh and @KrisJenner if you’re reading this, I’m up for adoption!
If you’re a #GIRLBOSS or one in training here’s a free guide to help get your business funded. Who knows, you might be the next Kylie Jenner!
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