Are your Ad campaigns Missing the Ball?

It can take a long time for your business to bounce back from a bad advertising campaign.

A “bad campaign” is any campaign that does not effectively give you the results you’re after. 

Here is the sad truth. Small business owners are throwing money at advertising and marketing with no results in mind. 

Can you believe that?!

Right now there is a business owner frantically trying to create a Facebook Ad for his or her holiday sale and they haven’t thought about what outcomes they want from the hundreds, thousands, or tens of thousands of dollars they are spending to be seen.

Every good campaign needs (3) items:

• Visuals

• Messaging

• Call to Action

A savvy alternative to traditional marketing, that covers the basics is Influencer Marketing. Influencer Marketing is a form of product placement where a brand can leverage someone else’s existing relationship with an audience to accelerate there know, like, and trust factor within that community. 

Let’s say you have 500 followers online and you decide to partner with an influencer who has 50,000 followers. Now you have increased your reach to market your product or service to 50,500 people. That’s is influencer marketing.

Booking influencers for your brand is easy. We book influencers for small companies like yours everyday. This year we added this service because we did the math and it’s cheaper to collaborate with an influencer than it cost to run a radio ad, install a billboard or even create a Facebook Ad in some cases. If you’re on a budget, it’s a very cost effective way to reach your target market..

My question is what do you want to happen after you book the influencer?

I can hear you saying, “Sell my brand! Duh…”

Lol, I know that. That’s the obvious answer. 

If you’re reading this than you’ve probably heard us say you need to establish a relationship with your #tribe. You need to solve a problem for your people. 

Relationships build overtime. That’s why you need strategy. 

There’s still time to create a good, meaning strategic, holiday campaign. It’s the perfect time to put things in place for next quarter. If you’d like to know more about our influencer marketing services, reach out.

You don’t have to be that entrepreneur with a bad campaign.