Client-focused design for Reinvent Yourself with Crypto
Take one look at the videos and photos from Rodney Burton presents Reinvent Yourself with Crypto and there’s no denying it’s production value.
“Rodney had a vision for this event, he wanted to honor attendees with the best possible visual experience.”
Flourish Media worked closely with Royster Production who led production and installed a spectacular LED Wall never before seen in Miami.
Nicole Guerrero is the senior designer at Flourish Media and a pivotal part of the client experience. Nicole Guerrero is a seasoned creative professional who graduated from SCAD, taught as a graphic design professor at The University of Miami, and holds a deep experience in event production creating elaborate on-site installations for conference exhibitions with her former employer Skyline.
“I’m pretty sure I’ve been at Flourish Media longer than any other partner in the collective.”
Nicole Guerrero is responsible for all creative projects at Flourish Media.
“We create designs according to our clients taste and feedback. It’s a very unique position because other companies try to push design on clients. We don’t do that, we elevate but we encourage clients to express themselves.”
For Reinvent Yourself with Crypto, Flourish Media established a brand identity standard that included fonts, colors, design elements and consistency.
“For an event if this size, there are several vendors who all need to know how to add value within the event theme.”
Flourish Media’s client Rodney Burton has an established brand that is evolving. Take a look at Rodney Burton aka “Bitcoin Rodney” and you’ll see an entrepreneur full of life who isn’t afraid to be seen. You’ll see his vehicles wrapped, branded clothing, and luxury lifestyle.
Client focus design for an event like Reinvent Yourself with Crypto requires looking at the client from a birds eye view and pulling out elements that speak to their essence.
You’ll notice installations throughout the Loews Miami Beach that incorporate design elements. Guest had the opportunity to take photos throughout the space that due to clever positioning always showcased callbacks to Rodney Burton.
The in registration area large installations with Rodney Burton’s logo towered over the space but allowed space on the ground for attendees to circulate and network.
The vendor space The Bit Group showcased branded clothing for sale during Reinvent Yourself with Crypto and online.
Attendees received a welcome package that included custom fanny packs, face masks, hand sanitizer and workbooks.
“Professionalism in design is executed by consistency.”
Nicole Guerrero is the designer behind Flourish Media’s signature items given during the Flourish Media Conference in Miami, FL.
Speakers showcased on stage like Dr. Jessica Celement, Catalina Restrepo, Laurena Marsciano, and FMC21 Small business Grant Winner Seneca Williams have all elevated their branded by creating custom products overseen by Nicole Guerrero.
Client focussed design puts the power back in the client’s hands. Flourish Media is the first choice for entrepreneurs who have an intimate connection to their brands but wants to benefit from Flourish Media’s ability to amplify their vision.
Founders Vivian Olodun and Dr. Tracy Timberlake raised $15M to invest in women business owners and Flourish Media Conference is a 2-day matchmaking event for women business owners to build relationships with funders, banks, and alternative finance solutions to help their businesses flourish.
2022 is the 6th year Behind The Leaf, 501c3 hosts this event. While there is a high demand, attendance is limited. If you are interested in attending APPLY HERE. There is a $25 application fee that is donated to Behind The Leaf to cover administrative costs.
Learn more about Flourish Media Conference.
