How to hire the right designer for your brand

One of the most important investments you can make in your brand is high-quality design for your marketing and branding materials. Professional eye-catching design with consistent brand elements creates a long-lasting impression on your audience and prospects. 

When it comes to investing in a designer, you’ll want to make sure whoever you hire has experience and can deliver aesthetically pleasing images and designs that reflect your brand style. At Flourish Media, we provide our clients with a multiple-step branding and design process to create consistent marketing campaigns and collateral without reinventing the wheel. 

Investing in branding and design will save you so much time in the long run. Imagine having graphic templates, flyers, social media promos and slide decks ready to go when you need to launch a new product, service or give an important presentation. 

While there are many apps and tools out there that provide do-it-yourself designs and templates, hiring a professional designer can make all the difference in your brand’s quality and appeal. 

When it comes to hiring a designer, here’s what to look for: 

Industry Experience 

A designer who has experience in your industry will bring specialized knowledge and expertise to your project. By asking for a designer’s portfolio, you’ll be able to assess their skill set, previous projects and industry experience. 

Communication skills

Ensure you are hiring a designer who can communicate the process and take the time to understand your brand and vision. The reason professional design comes at a higher cost is because the process includes strategy, research, ideation, execution and revisions. A skilled designer will also have experience in project management and should be self directed. 

Specialized skills 

Graphic design can be a wide ranging field, ranging from logos to infographics or animations. Identify the scope of your projects and needs and find a designer who has a proven track record of creating the collateral you need. Remember that design can include logos, brand elements, UX design, website, print, labels, motion graphics and data visualization. 

Proven Track Record 

While measuring a design’s direct return on investment can be a bit abstract, it’s important to have clear goals and objectives for your project. Take time to identify your marketing goals and hire a design team who has gotten similar results for past clients. This can come in the form of increased revenue, successful launches or increased audience engagement. 

Want to enhance your brand image? Download our free branding guide here.