How Traditional Marketing Can Still Move Your Business Forward

In the simplest terms, traditional marketing refers to any promotional efforts you engage in offline. While we live in a digital world, using offline marketing tools and strategies can go a long way in building your brand awareness, customer base, and industry reputation.

Even better, when working with the skilled digital marketing team at Flourish Media, you can use traditional marketing materials alongside your digital strategy to gain even more influence! Below, we discuss the essentials of how your small business could benefit from using this type of marketing.

Researching the Market      

As with any marketing strategy, your first step will be to conduct market research that allows you to see what your competitors are doing as well as what your target customers are looking for. If you don’t know who your target audience is, figuring that out should be a top priority. That means creating an ideal customer profile that includes location, age, gender, economic status, and any relevant factors.

Once you have a target audience in mind, you can craft a strategy that centers around meeting their needs. You can send out online surveys to ask your potential or current customers about what types of products or services they look for, as well as asking these individuals how they heard about your business.

Developing Your Brand

No matter what type of marketing you are utilizing, it all centers around your brand. This means that you need to have a unique business name that is easy to remember and reflects what your business is offering the market.

You also need a catchy slogan that concisely summarizes what you are providing customers and sticks in the minds of everyone who reads it. Once you get these elements in place, you need to create a top-notch website to which all of your marketing efforts can point.

Handing Out Materials

When it comes to traditional marketing specifically, your business can benefit from creating flyers, brochures, stickers, coupons, yard signs, and a variety of other materials. The key is to ensure that any materials you create are attractive and clearly communicate your brand’s message to your audience.

For example, if you are wanting to use flyers to promote an upcoming event, you'll need to choose the appropriate size flyer and carefully select the fonts, colors, and graphics used to attract your audience. And of course, you will need well-written content that tells your audience about what they can expect from the event.

It’s also always a good idea to have business cards on hand to pass along to potential customers. You make your own business cards using an online business card maker. Choose a template and then design personalized cards by adding your own text, font, colors, and design elements. 

Mailing Materials

Another form of traditional marketing that is thriving is direct mail. There are many different ways to use direct mail to promote your company’s products, services, or events, and you can use postcards and other materials that coincide with your digital marketing strategy.

Direct mail is still prevalent because it reaches people who are not regularly engaging in social media and other online platforms. Whatever type of product you choose to send out, make sure it includes all the essential elements of your brand and provides a call-to-action (CTA) for readers.

Using Print Advertisement

Just as direct mail enables you to reach potential customers in your target area, print advertisements help you expand your reach to those who read magazines and newspapers. If you are looking to build brand awareness in your community, print advertising can be a valuable strategy. Place engaging text and graphics in various locations throughout the publications, and use the publications that your target audience is reading the most.

No matter what type of business you run, you may benefit from implementing traditional marketing methods in your strategy. Remember to research the market and devote resources to creating a strong and unique brand. And explore all the different traditional marketing materials that you can incorporate into your overall promotional efforts. In no time, you could be expanding your reach and boosting your bottom line!

Revamp your organization’s digital marketing capabilities and needs with Flourish Media!

Written by Emma Grace Brown; egrace@emmagracebrown.com