A Naturalistic Approach to Connection | Pitch to Investors at Flourish Media Conference
Each year at the Flourish Media Conference, businesses are encouraged to pitch to the panel of investors. There isn’t always a clear winner, this isn’t a pitch competition. It’s a chance to enrich relationships with local change-makers and gain actionable feedback. It’s a moment for business owners to connect directly with funding opportunities. If you play your cards right, you could walk away with deep connections and eager wallets ready to invest in your business.
As a small business owner, Maritza Torres, took the opportunity to pitch her business to investors at the Flourish Media Conference. Her company, Behavioral Spark, provides understanding to caregivers of children with special needs who often feel frustrated, tired, lost, and overwhelmed because their child struggles with communication, social play, and daily living skills.
Behavioral Spark believes in a naturalistic approach and steps away from outdated methods and involves play therapy, parent coaching, and other effective techniques that have been scientifically proven to have a more positive effect on the family as a whole.
In order to support more families and children, Maritza pitched her business to the FMC panel of investors from Morgan Stanly, Bricklle Finance, Knot & Key, and many more. She took an opportunity to expand her reach; allowing her to share her story and admiration for her purpose.
After the seventh annual conference had ended, we approached Maritza to get the scoop on her experience.
Read her insight below!
Why is it important to pitch your business?
“I want more people to know about the services I provide since they are so beneficial for families with autistic kids. I am a fairly new business and therefore would love to find out about other grants :)”
Why did you decide to pitch?
“I wanted to practice speaking about my business in front of an audience!”
How difficult would you say the pitch portion was?
“Pitching and putting myself out there is the only way I will make a greater impact in my community as it will let me reach more people.”
How does pitching align with your business doing social good?
“As a non-profit, we are all about social good but we can not achieve our goals unless we get the word out about our programs and mission.”
What advice do you have for women business owners who receive the FMC Small Business Grant?
“Use the money wisely and have a business plan in place.”
What is your next big milestone within your business?
“Getting at least 3 more clients by the end of this quarter! Woohoo!”
What’s something you’ve been working on in your business that you want the world to know?
“I have been working on creating customized packages for families who have autistic kids.”
Why should other women small business owners attend Flourish Media Conference and what will they learn from your talk?
“They should attend to learn and grow professionally while connecting with strong and empowered women.”
We love what Maritza represents. It’s business owners like her who help shape our future while supporting the ones we love.
Stay up to date with Maritza by following her on Instagram!
Enrich your life by checking out her website!
Ready to lock in your Flourish Media Conference access for next year for the opportunity to pitch your business?
