Visionary Series | Shelah Marie
Shelah Marie, the founder and CEO of The Curvy, Curly, Conscious movement, a published author, wellness influencer, and reality TV actress, was Flourish Media’s first client outside of the Real Estate industry. She has also gone on to develop Unruly Retreat, Meditation Products. Having her as a client led us to future opportunities and successes for us, and herself.
As a client with a calling, business management tasks can be a burden and a distraction to the mission of the business. We were able to work with Shelah to design a structure for business tasks that would not take away from her time working towards her passion. Many business owners have fear of failure to live up to what they stand for, but by working together and cultivating a team, entrepreneurs can ensure their success.
The team behind a public figure is like a well-oiled machine, with each member playing an interconnected role in shaping their success. Being a well-known public figure, it is important to have a supportive team, because as humans we can’t do everything. Publicists are the architects of a public figure's image and reputation. They strategize, craft press releases, pitch stories to media outlets, and manage publicity campaigns. Depending on experience,, publicists can earn annual salaries ranging from $50,000 to over $200,000. In today's media-saturated landscape, managing public perception is paramount for public figures.
Each member of a team behind a public figure has a very specific, yet important role. Personal assistants handle day-to-day tasks such as managing emails, scheduling, and running errands. Personal assistants act as the gatekeepers of their employer's time, ensuring efficiency and productivity. Salaries for personal assistants vary widely depending on experience and location, ranging from $30,000 to $80,000 per year. With packed schedules and endless demands, public figures rely on personal assistants to manage their workflow and alleviate administrative burdens.
A public figure usually will not have time to become an expert in negotiation or financial deals, which is why managers are extremely necessary. Managers serve as the strategic masterminds behind a public figure's career trajectory. They negotiate contracts, oversee financial matters, and provide career guidance and mentorship. Managers act as advocates for their clients, using their industry connections and expertise to maximize opportunities and advance their career goals. Managerial fees typically range from 10% to 20% of the public figure's earnings. Managers provide invaluable guidance and shield their clients from unfavorable encounters, ensuring long-term success and striving for financial sustainability.
As a public figure In today’s world, your image is one of the biggest representations of your brand. Stylists are the visionaries responsible for crafting a public figure's signature style and aesthetic. They select wardrobe ensembles for events, photo shoots, and public appearances, ensuring that the figure looks polished, on-trend, and consistent with their brand image. Stylist fees vary depending on experience and scope of services, ranging from hourly rates starting at $100 to daily rates exceeding $1,000. Stylists play a pivotal role in shaping perception, projecting confidence, and conveying messages through their appearance.
The team behind a public figure can be costly, but it is necessary for them to have a team. Flourish Media supported Shelah Marie in her early days.
Her journey is a model others can follow to acquire structure and support for day-to-day life as a public figure. Recognizing the costs, and all that the team does is important to understand when thinking about hiring a team. If you aspire to develop a personal brand, reach out to Flourish Media and schedule a discovery call.
