Get Digital To Make Money
You’ve heard of Youtubers and Instagram Influencers overtaking the online space and profiting off of views and likes, but why isn’t the younger generation sticking to the path laid out in front of them?
You know what I’m talking about, the path you and I took to get where we are today. We worked hard to get our names out into the digital world. We stayed up late to work on our latest blog feature or perfecting our website in hopes to attract people to purchase our goods. We even gave it a whack at making a Facebook account for our business when it first became popular back in 2004. But now, after we thought we had this whole 21st century entrepreneur thing under control, the younger generation slides in and takes away our spot light. But what if these kids know something we don’t?
Youtube, Instagram, Facebook, Twitter, and TikTok. All of these platforms are money generating! It’s true! In 2019, according to Omnicore, 7 out of 10 people were active on social media. Would you be surprised if I told you that social advertising worldwide will grow to $48 billion by 2021? With so many more people joining these platforms and interacting with online ads, small businesses have an opportunity to not only increase their audiences but they have the tools to increase their profits as well!
What Does This Mean for Your Business?
Let’s say you are a small business that sells beauty products. This is a perfect opportunity for you to branch out and create a Youtube channel! There you can post videos showcasing your products and how to use them along with growing your brand and visibility. This also gives you a chance to welcome advertisers into your videos. Youtube is great for lead catching material along with enhancing the personalization of one’s channel. To sum it up, this means you could be making money from just setting up your smartphone and pressing record. But remember, editing your video to make it look professional is key. Viewers must watch your video for at least 30 seconds in order for their view to count towards your overall view count so you want it to look professional. (Business of Apps 2020) Having the right background and lighting can make all the difference!
How Do I Get Started?
Simple! Start an account. Not everyone is cut out to be the next big Youtuber, but what you can do instead is create an Instagram account that tailors to your audience. Sure, taking stunning photos might seem intimidating at first, but if you take your time and do a bit of research you’ll discover that social media photography isn’t as scary as it may seem.
Here is a tip, copy your competitors! That’s right, follow other brands similar to yours and study up on what they do for their own account. Are you a small business that sells clothing? An easy yet scroll stopping tip is to have someone modeling your clothes. Have them standing in front of a beautiful background with good lighting, pick a simple filter and boom you’ll be earning likes before you know it! Add several hashtags to help the algorithm target certain accounts and you may be the next influencer in your industry.
This goes for other businesses too! From financial advising, child care, to computer repair businesses there are thousands of accounts taking advantage of Instagram’s ability to connect and earn easy money.
Why Should I Be Utilizing These Platforms?
When it comes to moving forward in the future, technology is only going to become more a part of our daily lives. This isn’t news. Facebook, for example, has been utilizing it’s popularity to expand its resources for its users by introducing Facebook Ads into their business profiles. Facebook Ads are magic! By creating targeted ads towards your ideal customer, you have the control to be visible to the right audiences. This goes for any business no matter it’s size or online presence.
To put it simply, if you are a business owner and you are not utilizing social media you are not being present. Social media allows for a fair playing ground for all. By using TikTok you are able to create fast paced videos that lead to your ideal audience discovering you. Twitter allows you to stay connected and visible, remember hashtags are your friends. Facebook creates a space that welcomes all and allows you to tailor your messages to the right people. Youtube encourages users to participate with your business. Instagram helps to expose your business to your preferred audience by using hashtags and posting stories. But most importantly, all of these platforms have the ability to help you earn money for your business!
So you can spend your time writing that next blog feature or you can be spending that time making a professional video while getting paid big bucks for doing it. Create a social media account you do not yet have today! Polish up on your online lingo and have fun being visible!
