Behind The Leaf helps minority women see small business ownership as a viable opportunity for economic advancement by offering educational products, workshops, and networking events so that they can access resources and connect with mentors who understand & empower.
E-mail marketing is one of our favorite ways to reach prospects as well as loyal customers. Unlike social media, your email list give you direct access to your audience and is something that can’t be impacted by algorithms or changes to your accounts.
In 50 Ways to Get In Front of Customers: We help you brainstorm 50 ideas that can attract more customers so you don’t have to do the work.
We’re often asked how to make the leap from hobby to business. While it may seem intimidating, this blog will show you that monetizing your hobby is actually a lot easier than you might think. Today there are more opportunities to turn your passion into a stream of income than ever before.
COVID-19 disrupted the way we interact, work, and live our daily routines. Because of the global outbreak, many were encouraged to follow social distancing as a promulgated effort to reduce contact with other people and therefore contain the virus. Because of this reason, many companies saw a silver lining from remote work and forced all operations to make the great shift to telecommuting.
While marketing can serve as a tool for increasing brand awareness and gaining visibility, it’s just as important for entrepreneurs to see how their efforts translate into increased revenue.
Reels are fun, entertaining and a great way to increase your social media followers and get more clients for your business.
Creating positive cash flow is important for growing, investing and having peace of mind about your business. When business is steady and profits are increasing, many entrepreneurs expect those results to continue. But slow periods are normal and that’s typically when cash flow can decrease, often without warning. Are you prepared for a downturn in business?
Like a statement piece from your wardrobe, a business logo makes a first impression on prospective customers and informs their overall perception of your brand. It is an emblem that will be part of your business for the long haul, which means it’s important to think of longevity when creating your brand logo.
One of the most important investments you can make in your brand is high-quality design for your marketing and branding materials. Professional eye-catching design with consistent brand elements creates a long-lasting impression on your audience and prospects.
When it comes to building your personal website, learning how to use tools such as HTML and CSS allow for unlimited customization and if you’ve ever considered a career in coding, this knowledge will give you a head start. The skill of building your own website is versatile and can be applied to other digital endeavors in the future.
Considering these factors, it is easy to predict that employee performance can directly be affected. However, with a few creative ways to boost self productivity and keep the passion for work burning, you will never notice the difference between working from home and in the physical office. Here are a few ways:
While diversity training may focus more on reducing prejudice as well as individual differences in the workplace, sensitivity training helps employees become aware of their own goals and prejudices as it relates to the dynamics of their own group interactions.
Your small business is your baby. You reared it from infancy and believe that no one can take care of it and ensure its growth as well as you can. But of course, just like any baby, it will inevitably wear you out and spread you too thin, especially when you’re doing everything on your own.
From Coca-Cola’s bright red bottle, Tiffany’s simple blue box, or even Apple’s classic white.
These colors were not picked by accident. They were carefully crafted to invoke the desired response. Brand color is the first thing you see and first impressions are everything.
Behind The Leaf is dedicated to helping minority women business owners thrive! Join our Private Facebook Group today!
Being an immigrant entrepreneur means being daring, innovative, and motivated, which may be why
immigrant entrepreneurs are so much a part of U.S. history.
Behind The Leaf is a 501c3) charity dedicated to helping minority women achieve small business owners through networking events, educational opportunities, and workshops. For more information, schedule a free consultation today.
An ecopreneur is an entrepreneur who operates an environmentally friendly business. Building a sustainable brand is a great way to do your part for the planet and satisfy the environmentally conscious consumers of today.
The way money flows through your business is an important consideration that affects every aspect of your operation. Financial stability can make or break a small business, so it is crucial to learn new ways to maintain a healthy cash flow.
With the availability of information online, we are witnessing a shift in power from businesses to customers. Instead of waiting for customers to come to you, you need to be in front of your audience with useful content and show them you’ve got the best offer out there.
Are you dreaming about your very own budding business? Getting things up and running can be daunting, but the right steps will set you up for success. Read on for tips that ensure you begin on solid ground.
Flourish Media will be having their fifth annual Flourish Media Conference February 19th-20th at the Carillion Hotel in Miami, FL. This is an opportunity for small, women-owned businesses to network and learn valuable tips in growing a business. In this week’s blog post we are sharing the keynote speakers who will share their expertise on entrepreneurship and business development.
